Andrea Hein is a retired entertainment industry executive focusing on licensing and merchandising. During a 15-year career with Paramount Pictures and Viacom, Inc. she was the President of Viacom Consumer Products, which licensed and merchandised movie and tv properties including Star Trek, Forrest Gump, Mission Impossible and Cheers. Her experience covered a broad spectrum of licensing ventures such as restaurants, exhibits, events, theme park attractions, stage plays, and consumer products.
Prior to Paramount, she was vice president of merchandising for Metro-Goldwyn-Mayer, responsible for national promotions and product placement for the James Bond franchise, among others. She began her licensing career in entertainment at Lucasfilm Ltd., with a focus on the Star Wars and Indiana Jones properties.
After Paramount, Andrea was a licensing consultant, providing business development, marketing, and growth solutions for select clients. She is also an expert witness in cases involving intellectual property disputes.
She received her M.A. in education from the University of Memphis and her B.S. in education from the Peabody College of Vanderbilt University.
Andrea is a member of The Motion Picture Academy of Arts and Sciences and was a founding board member of the Bubba Gump Shrimp Co. restaurants. She was also a long-time child advocate with CASA Los Angeles and Santa Barbara, served on the 2021 Santa Barbara County Grand Jury, and is a founding member of Hands Across Montecito. She and her husband, Ron love to travel, and enjoy classic sports cars which Ron has restored to perfection.
